Kategoria: Marketing

SparkToro review: finding influencers made easy

SparkToro is a new tool launched by Rand Fishkin and Casey Henry. I was able to get my hands on a press version pre-launch. This post is based on the pre-launch version. Problem to be solved Let’s say you’re launching a new product designed for avid knitters. If you take the traditional digital marketing playbook, […]

The Copy Machine Experiment gives advice for getting your requests granted

We all ask for favors. We all make requests. Some are big and significant, some are small and mundane. Nevertheless, we hope these favors and requests are granted. If you’re in sales or marketing, your livelihood depends on getting a ’yes’. So pay attention. In order to maximize our chances, we should take advice from […]

How to sell in a recession: 10 tips from experts

Amidst the coronavirus turmoil, it seems inevitable that we’re about to enter a global recession. Stocks have already taken a huge hit, but the real economy is just starting to see the effects. This means now is a perfect time to start reading up on how to sell in a recession. How to sell in […]

Income generating websites as investments

I’ve been looking into websites as an asset class from an investment point of view lately. Given I’ve dabbled around with public companies, private companies, real estate and consumer loans previously, I wanted to make some notes on what I’ve learned about websites as an asset class until now. In this post, I’ll start with […]