SparkToro is a new tool launched by Rand Fishkin and Casey Henry. I was able to get my hands on a press version pre-launch. This post is based on the pre-launch version. Problem to be solved Let’s say you’re launching a new product designed for avid knitters. If you take the traditional digital marketing playbook, […]
Tekijä: Pär Österlund
Goal setting: a guide to setting meaningful goals & measuring progress
Goal setting is an art of it’s own. We all set some sort of goals. Do it right and it helps you make progress and feel great about the progress you’ve made. Do it wrong and it can make you feel like you’ve made progress when you, in fact, haven’t. Why do we need goal […]
The Copy Machine Experiment gives advice for getting your requests granted
We all ask for favors. We all make requests. Some are big and significant, some are small and mundane. Nevertheless, we hope these favors and requests are granted. If you’re in sales or marketing, your livelihood depends on getting a ’yes’. So pay attention. In order to maximize our chances, we should take advice from […]
SEO4LIFE sketchnotes
I attended the SEO4LIFE live stream today and made some sketchnotes. I had to step out for an hour, so not all the talks are sketched, but the ones that were, are available for your enjoyment below. You can also download a pdf including all the notes. Aleyda Solis Hamlet Batista Purna Virji Kevin Indig […]
Examples of business’s recession pivots
There has been a huge change in customer behavior in just a few weeks. It would have been impossible to prepare for a shock like this, but it’s possible to adapt to the changed customer demand. Quite a few business’s are, indeed, changing their business models to better fit the current climate. Here are some […]
How to sell in a recession: 10 tips from experts
Amidst the coronavirus turmoil, it seems inevitable that we’re about to enter a global recession. Stocks have already taken a huge hit, but the real economy is just starting to see the effects. This means now is a perfect time to start reading up on how to sell in a recession. How to sell in […]